Doris Grabner

McDonald’s EURO2016 Spotlight-Targeting

Targeting and reaching your audience in the right local context? No problem!

Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the key to success!

Levin Li Gollner, Digital Activation Manager (OMD): “The excellent performance of the campaign proved us right that innovative and smart ways to activate users help to increase the value of our MarCom-activities for our client McDonald’s. Digitalsunray is the perfect partner for us to create such specific tailored campaigns.”

Further insights on our spotlight-targeting campaign for McDonald’s and OMD can be found on Digitalsunray spotlight targeting McDonald’s.


10. 08. 2016