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Gerhard Guenther

Römerquelle ‘Mixerl’ Drag & Drop Ad

‘Mix it Mobile’ was our mission in developing a new ad format for the current campaign ‘Römerquelle Emotion Mixerl’. We call our final output ‘Drag & Drop Ad’ – specifically developed for this campaign and strategically adapted for the needs of our client and the new product features.

Fresh fruits & herbs, wine and a bottle of Römerquelle Emotion– these are the ingredients for 5 new variations of this drink, among others named ‘Beerterl’ or ‘Mizerl’ guaranteeing an adventurous summer.
Our Drag & Drop Ad allows users to create their own ‘Mixerl’-drink dragging the ingredients interactively into a wine-glass thus experiencing the new recipies in a playful manner. We created a seperate ad for each of the 5 ‘Mixerl’-drinks corresponding to the respective ingredients.

More to find on horizont.at

10. 08. 2016