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Gerhard Guenther

50% Second Screen-Usage according to MMA-Report

The Mobile Marketing Association Austria published its 8th edition of their “Mobile Communications Report 2014” on the mobile usage behaviour in Austria.

82% of all Austrians are using a smartphone and already 37% are owning one or more tablets. Internationa studies show that we spend 2,5 hours per day with our smartphone,  increasingly at home and very often in parallel with other media or devices such as TV. The increasing “second-screen”-usage changes the communication clearly towards “omni-screen”. Mobile advertising and integrated convergent campaign planning will be a must in the future communication mix of every business.

Links:

Study:
http://www.mmaaustria.at/html/img/pool/Mobile_Communications_Report_2014.pdf
Infographics:
http://www.mmaaustria.at/html/img/pool/MMA_infographics_01_05.pdf
PR:
http://www.mmaaustria.at/html/img/pool/PresseInfo_MMAA_Communications_Report_2014__FINAL.pdf 

10. 07. 2014