Doris Grabner

Digitalsunray Media relies on Adello technology

After several years in Media planning, we are now expanding our cooperation with our partner Adello in Switzerland! In recent years, we’ve been able to experience the benefits of Adellos Machine Learning Platform through ongoing mobile campaigns. Together with our SDK, vCPM campaigns are now possible – without risk on the advertisers. With the introduction of Defender, this is added by the important measurement and reporting elements. With the agreed technology license, we can finally offer our customers the benefits of Adello technology in the GSA area.

AdLight AdCTRL stands for data driven “predictive” advertising optimization and AdCTRL Defender for Fraud Prevention / Viewability Tracking. The SDKs of both companies are grouped under our Rich Media Marketing SDK ADvantage to offer publishers a unified solution.

Collaboration is ideal for both parties: the primary focus of Adello is on technology, while our technology, ADvantage, is the main focus of consulting, creation and marketing.

Adello’s CEO, Mark Forster, said: “We are looking forward to the launch of the new collaboration with Digitalsunray, and we have focused more and more on technology development over the last three years. In the last three years, we were able to reduce our sales team by almost half, while the data science and engineering team almost doubled, and we are convinced that we have taken the right path to achieve this goal after nine successful years to achieve the next growth targets. ”


More information about Adello (and us) can be found at the following links OR just contact us!

Adello AG – david.rubeli@adello.com

Digitalsunray Media GmbHoffice@digitalsunray.com


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15. 05. 2017