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Gerhard Guenther

Henkel/Pattex Rubberband Ad: Finalist Award for DDB & Digitalsunray

The New York Festivals International Advertising Awards ended with a Finalist Awards nomination for DDB Tribal Vienna and Digitalsunray in the category Digital/Household Products & Services for Henkel/Pattex with the Rubberband Ad.

THE CHALLENGE

Pattex advertises it’s all purpose glue with ‘superstrong – under every condition’. We went on to prove that this claim even applies to mobile phone interfaces.

THE IDEE

We used the ‘rubberband effect’ which signals the end of scrolling on mobile devices and used the free space for the ad.

THE EXECUTION

The ad was based on a special JavaScript code implemented in websites. As there was no app needed, we could reach every single user of the targeted mobile sites.

TRY IT YOURELF:

creativeoutput.at/pattex

 

Furhter PR see as well:

http://www.atmedia.at/news/menschen-maerkte-marken/oesterreich-finalisten-der-new-york-festivals/25-04-2014/21011/

http://www.atmedia.at/news/menschen-maerkte-marken/ddb-tribal-wien-holt-third-prize-awards-in-new-york/06-05-2014/21081/

 

25. 04. 2014