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GARNIER HAUTKLAR – Fight it!

The development of the responsive site combined with a foto upload contest and a mobile campaign made this project a success.

Customer

L’Oréal Österreich, Brand Garnier

Field of business
Cosmetics/FMCG

Project | Requirements
Development of responsive Website for Smartphone (Android/iOS), Tablet und Desktop PC

Target group
young people with skin problems

Goal
Raise awareness for the product and generate participants for the contest

Implementation
Due to the special responsive development the site could be promoted in several advertising channels, from mobile advertising to QR-Codes on posters. When entering the site users could see the TV Spot of the product and an invitation to take part in the contest.

Users were requested to upload a picture of themselves and manipulate it with the Garnier Fight-Stripes and the slogan “Fight it!”.  The site was topped off with a short preview of your contest picture, the possibility to like it on Facebook and additional information about the product and the brand.

Link

www.hautklar.at