Gamification through responsive cross-platform HTML5 game. For smart phones, tablets und desktop-PCs.

McDonald’s Austria

Field of business
Food service industry

Project | Requirements
Implementation of a responsive web game to promote the McDonald’s Big Mac weeks and to encourage the engagement with the product

Target group
Young people, Internet & games affine people

Awareness boost of the Big Mac product through gamification approach and support of the Big Mac week promotion

The game is based on the successful mobile game “Dots”: The user has to connect ingredients (colors) to clear them out and collect points. Exceeding a specific score users got a mobile saving voucher.  The game was implemented in HTML5 as a responsive cross-platform game to support smart phones, tablets and desktop PCs and therefore guarantee maximum user coverage. Another important success factor was spreading the game virally through Facebook and twitter-share button, but especially through a social high score function, where users can compete against each other.

Web Link


Service at a glance
- Cross-platform game for smart phone, tablet and Desktop-PC
- Social media integration (social high score via Facebook)
- Voucher functionality