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MCDONALD’S – Mobile Surveys

Convenient client feedback and key staff-insights via smart phone

Customer
McDonald’s Austria

Field of business
Food service industry

Project | Requirements
Implementation of several mobile optimized forms to identify customer satisfaction criteria and other surveys

Target group
McDonald’s clients and staff

Goal
Collecting opinions and information from customers and staff about various topics (e. g. restaurant survey, delivery service)

Implementation
The mobile optimized surveys consist of a combination of open and closed questions. Thus, all variations of form input fields are utilized based on the CI of McDonald’s. They are optimized for different browsers and smart phone devices. In the background a database for later analysis is in place.

Service at a glance
- Mobile optimized forms
- Browser and device optimization