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NIVEA SUN PROTECTION

Mobile rich media campaign with temperature targeting as key function.

Client
Beiersdorf – NIVEA

Campaign goal
Raise awareness for the new NIVEA cooling sun spray and get users to inform themselves about the product, repectively lead them into stores buying it.

Target group
Women in Austria

Advertising medium
Preload banner with temperature targeting

Campaign details
The preload banner was placed on the mobile portal and apps of Austria’s largest weather plattform – wetter.at. Temperature targeting guaranteed maximum efficiency in the brand massage keeping the loss of distribution to a minimum. Warm and sunny weather conditions as target to push NIVEA’s sun protection offer. As an additional incentive users could also participate in a raffle game.