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UNIQA YOUNG DRIVE

Engaging rich media mobile advertising campaign raising awareness for UNIQA’s young drive product combined with an attractive mobile raffle game.

Client
UNIQA Insurance

Campaign goal
Raise awareness for Uniqa‘s young drive insurance and attract users to leave their data at the mobile contest on the landing page.

Target group
Young women and men in Austria

Advertising medium
Rich media preload banner combined with contest on landing page

Campaign details
The rich media preload banner raised awareness in the relevant target group and led the users directly to the contest on the landing page. The perfect mixture of simplicity, creativity and usability contributed to the success of the campaign.