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UPC MULTITASKING

Rich media mobile marketing campaign, highly targeted, rocketing sales via mobile channel.

Client
UPC

Campaign goal
Raise awareness for UPC’s superfast internet/multiple device offer leading the user directly to the mobile sales portal (m.upc.at).

Target group
Potential customers looking for high speed broadband internet connection, AT

Advertising medium
Fullscreen preload banner to raise maximum awareness

Campaign details
Prolongation of classic media ads with UPC’s testimonial Robert Kratky via mobile channel with key message of UPC’s superfast internet/multiple device packages. Direct link to UPC’s mobile sales portal with an overview of UPC’s product range as well as the possibility to directly order an internet package or get connected with UPC’s sales center.

Quote

Cornelia Rehberger, Online Marketing/Social Media/Campaign Manager UPC: “Digitalsunray adapted our classic campaign to mobile enriching it with the right creative input and slogan. Highly targeted media planning and proactive optimization makes Digitalsunray a trusted partner for us.”