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VIENNA.INFO

Mobile offer boosts usage

The Vienna Tourist Board (Wien Tourismus) is the official destination marketing agency for the tourism sector of the city. It provides many service offers, tips and much information for Viennese tourist businesses.

To respond to the fast growing number of mobile users the Vienna Tourist Board engaged Digitalsunray to implement a modern, feature-rich and browser-independend mobile WebApp, which works smoothly on all devices without any limitations. The main focus of the mobile WebApp supporting 13 languages was the mobile added value to give visitors access to a variaty of interesting contents about the city of Vienna.

Focusing on international visitors, easy access and smart user guidance the decission to implement a WebApp and HybridApp instead of a true native app was quickly made to support all devices and operating systems.

Features like a personalized MyVienna-travelplan, a lite-version for roaming, an around-me-function as well as a mobile hotel booking, public transport search and routing foster the mobile added value and the standing of m.wien.info as the official tourist website of Vienna in the mobile area.

The technological solution guarantees a user friendly experience at highest technical level. Reachable through www.vienna.info (through automatic device detection) or  m.vienna.info in the mobile browser.

Due to the hybrid approach all devices can use the service. No matter if iPhone, Android, Blackberry or any other internet enabled device. Appropriate screen resolutions and user control concepts guarantee best user experience.

 

ADDED VALUE FOR MOBILE VISITORS

MyVienna-Travelplan on the cell phone
Start your own trip-plan for Vienna with all sights and events already at home and save it on your cell phone. Accessible all the time – even offline – to save roaming costs.

Convenient „Around me“-Function
Together with GPS-positioning an open source map provides important information for sights, restaurants, shops, etc. A routing option shows the user the fastest way from one point to another.

Reduced version for roaming
Visitors still have a roaming-cost problem. Focusing on a situation where no free WIFI is avaiable a Lite-version for all pages is available to reduce the data load. In addition some of the functions – like the myVienna-Travelplan – use an offline-mode to access information without an internet connection.

Mobile hotel booking
Together with the booking partner HRS the mobile portal provides the ability to search and book hotels with the mobile device.

 

VISITS INCREASED 10 FOLD IN 12 MONTH

The mobile service of Wien Tourismus has a great impact. After 12 month visits increased dramatically. Page views are even 20 times higher than before.

Unique users increased 12 fold and the visitors stay 3 times longer on the mobile offer than before the relaunch.

Features at a glance
- Comprehensive mobile WebApp for tourists supporting 12 languages
- Highest technological level
- Mobile added value through location based services
- Lite-version for roaming
- MyVienna-Travelplan on the go
- "Around me"-function with fast POI-query
- 20 times higher amount of visits