International campaign as best practice case for interactive, location based, rich media mobile advertising.

Vienna Tourist Board

Campaign goal
Raise awareness for the city and drive people to visit Vienna in an interactive, involving and entertaining way.

Target group
People living in Basel, CH

Advertising medium
HTML5 fullscreen overlay banner

Campaign details
Offline-campaign ‘Vienna Calling: Mit dem roten Telefon nach Wien’¬†was brought to mobile with location based targeting to people living in the Swiss town Basel. The fullscreen banner displayed a ringing red telephone. Users were able to pick up the phone via wipe gesture and directly got connected toa raffle game and further information about Vienna.

Landing page: viennacalling.wien.info

Norbert Kettner, Managing Director of Wien Tourismus: “For us it was significant to approach the users in an innovative way through the mobile channel. Thanks to the innovative rich media campaign of Digitalsunray, an outstanding attention of mobile internet users could be reached.”