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Römerquelle ‘Mixerl’ Drag & Drop Ad

‘Mix it Mobile’ was our mission in developing a new ad format for the current campaign ‘Römerquelle Emotion Mixerl’. We call our final output ‘Drag & Drop Ad’ – specifically developed for this campaign and strategically adapted for the needs of our client and the new product features. Fresh fruits & herbs, wine and a bottle […]

McDonald’s EURO2016 Spotlight-Targeting

Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]

Coca-Cola „Meet&Greet“ with David Alaba

For the current Coca-Cola Meet&Greets-campaign with David Alaba for the EURO2016, we developed a Selfie Ad with a complex editing mechanics enabling a little virtual meeting with our superstar directly on your smartphone. Your face can be placed in the scenery of the Alaba Meet&Greets either via uploading a selfie or a pic from your gallery. The polaroid-pic of you and […]

Is your WEBSITE SECURE?

An adserver offers a lot of opportunities to integrate ads on websites. You’ll find the most common integrations for your page and their risks and side effects here.

WebAd 2015

On October 8th the Internet Advertising Bureau (IAB) held their 13th award ceremony to honor the most creative, innovative and convincing digital productions of Austria at the IAB webAD 2015. Among 183 submitted productions in 20 categories, 50 earned gold, silver or bronze. I am super super proud again of our team with Digitalsunray being among the winners again […]

Top 5 Mobile Marketing Campaigns October

Digitalsunray is delighted to climb the top ladder of October’s mobile marketing campaigns — elected via mobilemarketingwelt. Nürnberger Versicherung was advertising its new insurance product for golfer, the GARANTA24 Golfschutz, via the brand new interactive HTML5 Globe AD of Digitalsunray. The main element of the campaign was formed by an interactive golf ball which could be rotated via swipe gestures […]

The new ADvantage-SDK version 2.4.6 is here!

IAB MRAID 2 certified and iOS 8 and iPhone 6/6+ support included. ADvantage – Digitalsunray’s rich media advertising platform – again is on the leading edge. As one of the first SDKs it is compliant to the MRAID 2 certification process, which was released by IAB one month ago. On top the SDK now iOS8 […]

IAB webAD 2014: Gold and Silver

On September 18th the Internet Advertising Bureau (IAB) held their 12th award ceremony to honor the most creative, innovative and convincing digital productions of Austria at the IAB webAD 2014. Among 243 submitted productions, 36 earned gold, silver or bronze at the IAB webAD 2014: 8 times gold, 16 silver and 12 bronze. Digitalsunray is delighted about 2 prizes. Digitalsunray […]

Top 5 Mobile Marketing Campaigns June

Digitalsunray is celebrating another top 5 position of June’s mobile marketing campaigns — elected via mobilemarketingwelt. Depending on the day of promotion users got 3 different versions of interaktive HTML5 interstitial and preload ads of McDonald’s new wraps at a special reducued price. Users could tear off the packaging of the wrap via a touch-event thus […]

willhaben.at pushing mobile ads with Digitalsunray

willhaben.at, Austria’s leading classifieds portal, focuses on mobile advertising solutions and new innovative formats together with Digitalsunray. According to Jochen Schneeberger, Marketing-Sales Manager of willhaben.at, summertime is driving the mobile usage as many people are on their ways outdoors. In May 2014 more than 1.6 millionen unique clients generated more than 9 million visits and […]

Cannes Lions 2014: Shortlist Mobile Lions

Great success at Cannes Lions Festival of Creativity 2014: Digitalsunray together with DDB Vienna managed to get a shortlist nomination for the mobile lions for Henkel and their brand Pattex. Our entry titled “Rubberbad AD″ was on of 116 entries that managed to get on the mobile lions shortlist 2014 out of 1.187 entries in […]

Henkel/Pattex Rubberband Ad: Finalist Award for DDB & Digitalsunray

The New York Festivals International Advertising Awards ended with a Finalist Awards nomination for DDB Tribal Vienna and Digitalsunray in the category Digital/Household Products & Services for Henkel/Pattex with the Rubberband Ad. THE CHALLENGE Pattex advertises it’s all purpose glue with ‘superstrong – under every condition’. We went on to prove that this claim even applies to mobile […]

ADvantage is IAB compliant!

Digitalsunray is proud to announce that we have completed the process for our rich media advertising SDK & framework ADvantage to become an IAB (International Advertising Bureau) certified company. The IAB Compliance Seal is the official tool to ensure customers and potential customers know your products are compliant with IAB standards and guidelines. The IAB’s Compliance Seal program […]

Out of the ADvantage laboratory

Time is on my side – for the Rolling Stones this is still amazingly true. But in commercially driven projects with customers, who can’t wait to get a product and developers, who proudly want to ship their masterpiece, this is truly false. And as the release date of the brand new ADvantage 2.0 is very […]