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Römerquelle ‘Mixerl’ Drag & Drop Ad

‘Mix it Mobile’ was our mission in developing a new ad format for the current campaign ‘Römerquelle Emotion Mixerl’. We call our final output ‘Drag & Drop Ad’ – specifically developed for this campaign and strategically adapted for the needs of our client and the new product features. Fresh fruits & herbs, wine and a bottle […]

McDonald’s EURO2016 Spotlight-Targeting

Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]

Hot springs guide going mobile

The new mobile version of thermen.at is online! Digitalsunray designed and programmed the new mobile site as well as iOS- and Android app. The first address for wellness holidays and thermal bath gift coupons jumped on the mobile train and sets a clear focus on their mobile customers providing all relevant information optimized for smartphones. A […]

Gold Medal at Golden Award of Montreux

The Golden Award of Montreux is an independent forum committed to improving the standard of creative excellence. It is the kick of of a series of creative competitions in Europe each year. Digitalsunray was awarded a Gold Medal at their first entry together with DDB Tribal Vienna! Gold was awarded for the Henkel/Pattex “Rubberband Ad” […]

Diversity Management for Smartphones?

Diversity is in the nature of Mother Nature. But how about mobile devices and does it have an impact on my business? Well – at this stage this might be already the wrong question. As there are more than 6,500 (and still growing) different models of mobile devices out there. All capable of bringing brand […]