Bloggers
ARCHIVE
- November 2018
- June 2017
- May 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- April 2016
- March 2016
- January 2016
- December 2015
- November 2015
- October 2015
- June 2015
- May 2015
- April 2015
- January 2015
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- February 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
Tags
ad ADvantage advertising Android Apps App App Development Apps Austria Awards brand experience cross-platform devices Digitalsunray event gamification Gerhard Guenther Google HTML5 iab interactive mobile advertising iOS App marketing Media microsite MMA mobile mobile advertising mobile couponing mobile development mobile game mobile marketing Mobile Marketing Association mobile native ads mobile website MRAID Office Berlin Pattex Publisher responsive targeting trends user experience Vienna web Wien


McDonald’s EURO2016 Spotlight-Targeting
Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]



Coca-Cola „Meet&Greet“ with David Alaba
For the current Coca-Cola Meet&Greets-campaign with David Alaba for the EURO2016, we developed a Selfie Ad with a complex editing mechanics enabling a little virtual meeting with our superstar directly on your smartphone. Your face can be placed in the scenery of the Alaba Meet&Greets either via uploading a selfie or a pic from your gallery. The polaroid-pic of you and […]



Is your WEBSITE SECURE?
An adserver offers a lot of opportunities to integrate ads on websites. You’ll find the most common integrations for your page and their risks and side effects here.



Mobile first – Compass Navigation for WU Executive Academy
Digitalsunray develops completely new navigation concept for leading business school WU Executive Academy and breaks with classic responsive list view design. The holy grail of web design – responsive design – was abused in the last years for nearly every content. Users have to scroll through endless list views of unstructured information – and are […]



WebAd 2015
On October 8th the Internet Advertising Bureau (IAB) held their 13th award ceremony to honor the most creative, innovative and convincing digital productions of Austria at the IAB webAD 2015. Among 183 submitted productions in 20 categories, 50 earned gold, silver or bronze. I am super super proud again of our team with Digitalsunray being among the winners again […]



IAB webAD 2014: Gold and Silver
On September 18th the Internet Advertising Bureau (IAB) held their 12th award ceremony to honor the most creative, innovative and convincing digital productions of Austria at the IAB webAD 2014. Among 243 submitted productions, 36 earned gold, silver or bronze at the IAB webAD 2014: 8 times gold, 16 silver and 12 bronze. Digitalsunray is delighted about 2 prizes. Digitalsunray […]



wetter.at got a new mobile website
wetter.at shines with a new design on all smart phone browsers! Digitalsunray implemented the new design, which is strongly aligned to the existing online website. Beside the popular accurate weather information the user now can watch new content like editorial weather articles or the weatherTV stream. Also the affiliated page for Germany www.wetter-deutschland.com was refurbished […]



Explore Vienna with Open Government Data
We love Vienna! We love Open Data! We expressed that by building a native app called hereinVienna. Our homage to Vienna and Open Data emerged from experiences we had in former projects and brings up a stylish view on interesting and uncommon places. Based on personal preferences the app suggest POIs out of more than […]



Hot springs guide going mobile
The new mobile version of thermen.at is online! Digitalsunray designed and programmed the new mobile site as well as iOS- and Android app. The first address for wellness holidays and thermal bath gift coupons jumped on the mobile train and sets a clear focus on their mobile customers providing all relevant information optimized for smartphones. A […]



willhaben.at pushing mobile ads with Digitalsunray
willhaben.at, Austria’s leading classifieds portal, focuses on mobile advertising solutions and new innovative formats together with Digitalsunray. According to Jochen Schneeberger, Marketing-Sales Manager of willhaben.at, summertime is driving the mobile usage as many people are on their ways outdoors. In May 2014 more than 1.6 millionen unique clients generated more than 9 million visits and […]



Gold Medal at Golden Award of Montreux
The Golden Award of Montreux is an independent forum committed to improving the standard of creative excellence. It is the kick of of a series of creative competitions in Europe each year. Digitalsunray was awarded a Gold Medal at their first entry together with DDB Tribal Vienna! Gold was awarded for the Henkel/Pattex “Rubberband Ad” […]