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McDonald’s EURO2016 Spotlight-Targeting

Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]

Mobile first – Compass Navigation for WU Executive Academy

Digitalsunray develops completely new navigation concept for leading business school WU Executive Academy and breaks with classic responsive list view design. The holy grail of web design – responsive design – was abused in the last years for nearly every content. Users have to scroll through endless list views of unstructured information – and are […]

Top 5 Mobile Marketing Campaigns October

Digitalsunray is delighted to climb the top ladder of October’s mobile marketing campaigns — elected via mobilemarketingwelt. Nürnberger Versicherung was advertising its new insurance product for golfer, the GARANTA24 Golfschutz, via the brand new interactive HTML5 Globe AD of Digitalsunray. The main element of the campaign was formed by an interactive golf ball which could be rotated via swipe gestures […]

Top 5 Mobile Marketing Campaigns April

The portal mobilemarketingwelt publishes the top 5 Mobile Marketing campaigns at the end of each month. This happend as well in April. Digitalsunray managed to jump onto the podium with it’s Big Mac Pick Up Game for the Big Mac campaign of McDonald’s Austria! Congrats to the whole team!!!   All top 5 campaigns see here. […]

Big Mac Pick Up – Digitalsunray Media setzt Online Game für McDonald’s Österreich um

Mit dem Big Mac Pick Up Game wird die Big Mac Kampagne von McDonald’s Österreich spielerisch unterstützt und für die mobile, Tablet und Desktop-Nutzung optimiert. McDonald’s Österreich rückt mit der Big Mac Kampagne seinen Burger-Klassiker in den Mittelpunkt. Unterstützt wird diese Kampagne von einem von Digitalsunray Media umgesetzten Responsive Cross-Plattform Game, bei dem man im Stil der bekannten Dots-Game Mechanik Zutaten sammeln […]

FIGHT IT! – Garnier HTML5 responsive website

Check out our latest work – the new GARNIER “Hautklar Aktiv” website! Upload a picture of yourself, position the fighting stripes on your face and take part in the contest! We already had a lot of fun during the testing phase… 😉 The responsive HTML5 site, developed with a lot of passion, creativity and challenges, […]

Diversity Management for Smartphones?

Diversity is in the nature of Mother Nature. But how about mobile devices and does it have an impact on my business? Well – at this stage this might be already the wrong question. As there are more than 6,500 (and still growing) different models of mobile devices out there. All capable of bringing brand […]