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Römerquelle ‘Mixerl’ Drag & Drop Ad

‘Mix it Mobile’ was our mission in developing a new ad format for the current campaign ‘Römerquelle Emotion Mixerl’. We call our final output ‘Drag & Drop Ad’ – specifically developed for this campaign and strategically adapted for the needs of our client and the new product features. Fresh fruits & herbs, wine and a bottle […]

McDonald’s EURO2016 Spotlight-Targeting

Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]

Is your WEBSITE SECURE?

An adserver offers a lot of opportunities to integrate ads on websites. You’ll find the most common integrations for your page and their risks and side effects here.

Mobile first – Compass Navigation for WU Executive Academy

Digitalsunray develops completely new navigation concept for leading business school WU Executive Academy and breaks with classic responsive list view design. The holy grail of web design – responsive design – was abused in the last years for nearly every content. Users have to scroll through endless list views of unstructured information – and are […]

Top 5 Mobile Marketing Campaigns October

Digitalsunray is delighted to climb the top ladder of October’s mobile marketing campaigns — elected via mobilemarketingwelt. Nürnberger Versicherung was advertising its new insurance product for golfer, the GARANTA24 Golfschutz, via the brand new interactive HTML5 Globe AD of Digitalsunray. The main element of the campaign was formed by an interactive golf ball which could be rotated via swipe gestures […]

IAB webAD 2014: Gold and Silver

On September 18th the Internet Advertising Bureau (IAB) held their 12th award ceremony to honor the most creative, innovative and convincing digital productions of Austria at the IAB webAD 2014. Among 243 submitted productions, 36 earned gold, silver or bronze at the IAB webAD 2014: 8 times gold, 16 silver and 12 bronze. Digitalsunray is delighted about 2 prizes. Digitalsunray […]

Top 5 Mobile Marketing Campaigns June

Digitalsunray is celebrating another top 5 position of June’s mobile marketing campaigns — elected via mobilemarketingwelt. Depending on the day of promotion users got 3 different versions of interaktive HTML5 interstitial and preload ads of McDonald’s new wraps at a special reducued price. Users could tear off the packaging of the wrap via a touch-event thus […]

willhaben.at pushing mobile ads with Digitalsunray

willhaben.at, Austria’s leading classifieds portal, focuses on mobile advertising solutions and new innovative formats together with Digitalsunray. According to Jochen Schneeberger, Marketing-Sales Manager of willhaben.at, summertime is driving the mobile usage as many people are on their ways outdoors. In May 2014 more than 1.6 millionen unique clients generated more than 9 million visits and […]

Lost / not lost in Tuscany

How I fell in love with Italy and my smartphone all over again. Tuscany: Breathtaking landscapes, great food, excellent wines … It’s beautiful there but I have to tell you, it’s also the place “where the streets have no names” and you get lost very easily. We were just driving for 2 hours from the […]

Diversity Management for Smartphones?

Diversity is in the nature of Mother Nature. But how about mobile devices and does it have an impact on my business? Well – at this stage this might be already the wrong question. As there are more than 6,500 (and still growing) different models of mobile devices out there. All capable of bringing brand […]