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Digitalsunray Media relies on Adello technology

After several years in Media planning, we are now expanding our cooperation with our partner Adello in Switzerland! In recent years, we’ve been able to experience the benefits of Adellos Machine Learning Platform through ongoing mobile campaigns. Together with our SDK, vCPM campaigns are now possible – without risk on the advertisers. With the introduction of […]

Mobile Native Storytelling – UPC focuses on the next generation of mobile advertising

Native, dynamic and dramatic: The Mobile Native Storytelling Ads, newly developed by Digitalsunray, combine all these qualities into one ad and present the UPC TV platform Horizon in all its diversity. They were advertised in the Digitalsunray network in the TV-Media and laola1.atApps.

Römerquelle ‘Mixerl’ Drag & Drop Ad

‘Mix it Mobile’ was our mission in developing a new ad format for the current campaign ‘Römerquelle Emotion Mixerl’. We call our final output ‘Drag & Drop Ad’ – specifically developed for this campaign and strategically adapted for the needs of our client and the new product features. Fresh fruits & herbs, wine and a bottle […]

Coca-Cola „Meet&Greet“ with David Alaba

For the current Coca-Cola Meet&Greets-campaign with David Alaba for the EURO2016, we developed a Selfie Ad with a complex editing mechanics enabling a little virtual meeting with our superstar directly on your smartphone. Your face can be placed in the scenery of the Alaba Meet&Greets either via uploading a selfie or a pic from your gallery. The polaroid-pic of you and […]

Is your WEBSITE SECURE?

An adserver offers a lot of opportunities to integrate ads on websites. You’ll find the most common integrations for your page and their risks and side effects here.

WebAd 2015

On October 8th the Internet Advertising Bureau (IAB) held their 13th award ceremony to honor the most creative, innovative and convincing digital productions of Austria at the IAB webAD 2015. Among 183 submitted productions in 20 categories, 50 earned gold, silver or bronze. I am super super proud again of our team with Digitalsunray being among the winners again […]

Top 5 Mobile Marketing Campaigns October

Digitalsunray is delighted to climb the top ladder of October’s mobile marketing campaigns — elected via mobilemarketingwelt. Nürnberger Versicherung was advertising its new insurance product for golfer, the GARANTA24 Golfschutz, via the brand new interactive HTML5 Globe AD of Digitalsunray. The main element of the campaign was formed by an interactive golf ball which could be rotated via swipe gestures […]

IAB webAD 2014: Gold and Silver

On September 18th the Internet Advertising Bureau (IAB) held their 12th award ceremony to honor the most creative, innovative and convincing digital productions of Austria at the IAB webAD 2014. Among 243 submitted productions, 36 earned gold, silver or bronze at the IAB webAD 2014: 8 times gold, 16 silver and 12 bronze. Digitalsunray is delighted about 2 prizes. Digitalsunray […]

Hot springs guide going mobile

The new mobile version of thermen.at is online! Digitalsunray designed and programmed the new mobile site as well as iOS- and Android app. The first address for wellness holidays and thermal bath gift coupons jumped on the mobile train and sets a clear focus on their mobile customers providing all relevant information optimized for smartphones. A […]

50% Second Screen-Usage according to MMA-Report

The Mobile Marketing Association Austria published its 8th edition of their “Mobile Communications Report 2014” on the mobile usage behaviour in Austria. 82% of all Austrians are using a smartphone and already 37% are owning one or more tablets. Internationa studies show that we spend 2,5 hours per day with our smartphone,  increasingly at home and very […]

Top 5 Mobile Marketing Campaigns June

Digitalsunray is celebrating another top 5 position of June’s mobile marketing campaigns — elected via mobilemarketingwelt. Depending on the day of promotion users got 3 different versions of interaktive HTML5 interstitial and preload ads of McDonald’s new wraps at a special reducued price. Users could tear off the packaging of the wrap via a touch-event thus […]

willhaben.at pushing mobile ads with Digitalsunray

willhaben.at, Austria’s leading classifieds portal, focuses on mobile advertising solutions and new innovative formats together with Digitalsunray. According to Jochen Schneeberger, Marketing-Sales Manager of willhaben.at, summertime is driving the mobile usage as many people are on their ways outdoors. In May 2014 more than 1.6 millionen unique clients generated more than 9 million visits and […]

Cannes Lions 2014: Shortlist Mobile Lions

Great success at Cannes Lions Festival of Creativity 2014: Digitalsunray together with DDB Vienna managed to get a shortlist nomination for the mobile lions for Henkel and their brand Pattex. Our entry titled “Rubberbad AD″ was on of 116 entries that managed to get on the mobile lions shortlist 2014 out of 1.187 entries in […]

Gold Medal at Golden Award of Montreux

The Golden Award of Montreux is an independent forum committed to improving the standard of creative excellence. It is the kick of of a series of creative competitions in Europe each year. Digitalsunray was awarded a Gold Medal at their first entry together with DDB Tribal Vienna! Gold was awarded for the Henkel/Pattex “Rubberband Ad” […]

Top 5 Mobile Marketing Campaigns April

The portal mobilemarketingwelt publishes the top 5 Mobile Marketing campaigns at the end of each month. This happend as well in April. Digitalsunray managed to jump onto the podium with it’s Big Mac Pick Up Game for the Big Mac campaign of McDonald’s Austria! Congrats to the whole team!!!   All top 5 campaigns see here. […]

Henkel/Pattex Rubberband Ad: Finalist Award for DDB & Digitalsunray

The New York Festivals International Advertising Awards ended with a Finalist Awards nomination for DDB Tribal Vienna and Digitalsunray in the category Digital/Household Products & Services for Henkel/Pattex with the Rubberband Ad. THE CHALLENGE Pattex advertises it’s all purpose glue with ‘superstrong – under every condition’. We went on to prove that this claim even applies to mobile […]

Big Mac Pick Up – Digitalsunray Media setzt Online Game für McDonald’s Österreich um

Mit dem Big Mac Pick Up Game wird die Big Mac Kampagne von McDonald’s Österreich spielerisch unterstützt und für die mobile, Tablet und Desktop-Nutzung optimiert. McDonald’s Österreich rückt mit der Big Mac Kampagne seinen Burger-Klassiker in den Mittelpunkt. Unterstützt wird diese Kampagne von einem von Digitalsunray Media umgesetzten Responsive Cross-Plattform Game, bei dem man im Stil der bekannten Dots-Game Mechanik Zutaten sammeln […]

Study: Trends in mobile advertising

IAB commissioned this study from Ovum surveying 300 top-level brand marketing executives, all of whom are currently using mobile in their media mix. — German version only — Die wichtigsten Entwicklungen im Mobile Advertising Bereich sind hier Responsive Design, HTML5 und native Bewerbung – also das Ausspielen von Werbemitteln auf Smartphones und Tablets. Die wichtigsten […]

FIGHT IT! – Garnier HTML5 responsive website

Check out our latest work – the new GARNIER “Hautklar Aktiv” website! Upload a picture of yourself, position the fighting stripes on your face and take part in the contest! We already had a lot of fun during the testing phase… 😉 The responsive HTML5 site, developed with a lot of passion, creativity and challenges, […]

Out of the ADvantage laboratory

Time is on my side – for the Rolling Stones this is still amazingly true. But in commercially driven projects with customers, who can’t wait to get a product and developers, who proudly want to ship their masterpiece, this is truly false. And as the release date of the brand new ADvantage 2.0 is very […]