Niklas Steiner

ÖWA confirms: Mobile first.

It’s official: The current data of the Austrian Web Analysis Plus 2016 II display the enormous spread of mobile internet usage.

Internet usage on stationary devices continues to decline steadily. As the current analysis shows, already 7 out of 10 Austrians use the Internet mobile. This is particularly noticeable in the age group of 14 to 19-year-olds. For children and adolescents it has now become self-evident – a proud 95.7% of this age group use the Internet mobile. This is a trend that can be observed in almost all age groups and will continue.

New challenges – new opportunities
As a result of the widespread mobile use of the Internet, publishers and media companies are constantly faced with new challenges. In order to reach target groups effectively, the motto must be “Mobile first” in almost all areas. Digitalsunray Media is already involved in a number of companies and, with individual conceptions, realization, marketing and analyzes, is successfully implementing the “mission mobile”.

12. 10. 2016