<

STUDIOCANAL – ROBOCOP

A mobile micro site based on Digitalsunray’s concept “Movie-Kit” for film buffs

Customer
STUDIOCANAL Germany

Field of business
Film business

Project | Requirements
Concept and Implementation of a mobile micro site for the blockbuster movie RoboCop

Target group
Youth, film fans

Goal
Mobile promotion of the movie remake RoboCop through a micro sit for smart phones and support of the mobile advertising campaign for Germany and Austria

Implementation
Especially for the film industry Digitalsunray developed the concept of the so-called Movie-Kit. It offers a module based approach to assemble standard web site elements like video containers, menu, social media integration, etc. With this solution a responsive campaign or a micro site for fast, viral promotion activities on smart phone, tablet or Desktop-PC can be arranged with only a view clicks. The page, respectively the template, was developed in HTML5 to support interactive and animated web elements to attract the attention of the user.

As a special interactive mobile feature a tilt-effect was integrated into the home page, which presented the film poster in different segments when the user tilts his device.

Web link (open with smart phone)
http://robocop.studiocanal.de

For our mobile RoboCop micro site we were awarded by Mobile Marketing Welt as TOP 5 Mobile Marketing Campaign February 2014.

Service at a glance
- Mobile micro site for smart phones in HTML5
- Deployment of the Movie-Kit concept