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McDonald’s EURO2016 Spotlight-Targeting

Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]

Is your WEBSITE SECURE?

An adserver offers a lot of opportunities to integrate ads on websites. You’ll find the most common integrations for your page and their risks and side effects here.

Recap – Mobile Advertising Summit 2015

On the 21st of April the first Mobile Advertising Summit took place in Berlin. Gerhard presented innovative showcases from Digitalsunray and made some bright eyes and astonished faces. The incredible possibilities of Mobile Advertising…

Study: Trends in mobile advertising

IAB commissioned this study from Ovum surveying 300 top-level brand marketing executives, all of whom are currently using mobile in their media mix. — German version only — Die wichtigsten Entwicklungen im Mobile Advertising Bereich sind hier Responsive Design, HTML5 und native Bewerbung – also das Ausspielen von Werbemitteln auf Smartphones und Tablets. Die wichtigsten […]