COVID19 is significantly changing mobile internet usage in Austria in 2020!

The Mobile Marketing Association, of which our managing director, Gerhard Günther, is a board member, is proud to present its 14th Mobile Communications Report.

Mobile Marketing Association Austria (MMA)

The MMA (Mobile Marketing Association) serves as the Austrian branch of the International Mobile Marketing Association. Operating as an independent advocacy group, it represents all facets of the mobile marketing ecosystem, including network operators, agencies, mobile marketers, device manufacturers, media outlets, and more. As a knowledge-sharing platform, the Mobile Marketing Association Austria facilitates dialogue with experts and provides access to pertinent services within one of the most dynamic industries. With over 30 members, the local organization aims to approach mobile marketing from a global perspective while supporting regionally relevant initiatives. The primary focus of the Mobile Marketing Association Austria lies in solidifying mobile applications as an integral component of the marketing mix.

More smartphones, more video consumption, more online shopping

During the pandemic year of 2020, Austrians exhibited a higher-than-ever reliance on mobile apps and a growing trend of mobile shopping. Notably, video consumption also saw a significant surge compared to the previous year. To explore more captivating insights, showcased in infographics by Digitalsunray, click here.