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Doris Grabner

“Mobile Advertising is the Future” – DSR @ Goldbach Austria Roundtable

WE ARE MOBILE! – WHERE IS THE ADVERTISING?

was the theme of this week’s Goldbach Austria Roundtable in the 25-Hours-Hotel in Vienna. Digitalsunray Media was pleased to have been invited as an expert and experienced agency for Mobile Advertising to the panel discussion by Goldbach Austria.

In a comfy atmosphere with coffee and snacks our CEO Gerhard GUENTHER discussed the future trends of Mobile Avertising and Mobile Technologies in the international media landscape. Moderated by Maurizio Berlini from Goldbach Austria and by the side of MMA President Andreas Martin, Claudia Dreier-Poepperl of CIAmedia, Mathias Fanschek of Erste Bank and Sven Ruppert of Splicky, trends for the coming years were soon be found:

Mobile Marketing will be established as an own media genre. The trend is towards independent mobile design and natively integrated campaigns. Even regarding the amount of the recommended booking volume there was a simple tip from our CEO to all interested investers: “Use more!”

Images, presentations and more information can be found here: Goldbach Media

26. 11. 2015