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MCDONALD’S – Mobile Voucher

Engagement of smart phone user through mobile accessible McDonald’s vouchers

Customer
McDonald’s Austria

Field of business
Food service industry

Project | Requirements
Implementation of a mobile optimized website based on the existing McDonald’s voucher booklet, which offers savings on products of different categories.

Target group
McDonald’s clients, bargain hunters

Goal
Expand and support the promotion channels for the McDonald’s voucher booklet to the mobile web

Implementation

The mobile optimized web page offers clients different categroies with several saving offerings, which has to be shown to a employee at the service desk. Through this initiative McDonald’s expanded its coverage with an additional sales channel alongside the traditional offline vouchers.

Web Link (during promotion)

http://gutschein.mcdonalds.at

 

Service at a glance
- Mobile optimization for smart phones
- Voucher function in different categories