Niklas Steiner

An interactive guide through Tyrols Winter

Promotional products with added value – for the whole family! The Interactive Panorama Ad shows Tyrol from all sides.

Together with Prodinger GFB Tourismusmarketing, we are launching the new Interactive Panorama Ad for the Winter Campaign 2016/17 of Tirol Werbung. Ski-enthusiastic guests will get their money’s worth – see also HORIZONT Online. The concept is entirely adapted to family holidays in Tyrol and supports the holidaymakers in their entire preparations. A children’s book illustration of a typical Tyrolean ski resort as an interactive map stimulates the playful exploration of the different services around a successful winter holiday in Tyrol.

Easy handling – high functionality
By simply moving the smartphone, the user can see the picture in panorama view. Through interactive, clickable hotspots (marking points in the ad) the most valuable tips and service providers – arrival, mountain railway, ski rental, ski school and off-piste activities – are advertised in the map. If the user clicks on one of the spots, a small pop-up window with highlight information as well as direct call-to-action opens onto the landing page. Numerous information can be discovered in a playful way.
The informative as well as the playful features of the Interactive Panorama Ad perfectly convey the message of the campaign.
With Tirol Werbung, we’ve found a customer who has recognized the potential of mobile ads for the fulfillment of image as well as performance goals and dares to try out something new. The interactivity and gamification of the ad will definitely also be reflected in campaign success.



18. 10. 2016