Bloggers
ARCHIVE
- November 2018
- June 2017
- May 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- April 2016
- March 2016
- January 2016
- December 2015
- November 2015
- October 2015
- June 2015
- May 2015
- April 2015
- January 2015
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- February 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
Tags
ad ADvantage advertising Android Apps App App Development Apps Austria Awards brand experience cross-platform devices Digitalsunray event gamification Gerhard Guenther Google HTML5 iab interactive mobile advertising iOS App marketing Media microsite MMA mobile mobile advertising mobile couponing mobile development mobile game mobile marketing Mobile Marketing Association mobile native ads mobile website MRAID Office Berlin Pattex Publisher responsive targeting trends user experience Vienna web Wien


Römerquelle ‘Mixerl’ Drag & Drop Ad
‘Mix it Mobile’ was our mission in developing a new ad format for the current campaign ‘Römerquelle Emotion Mixerl’. We call our final output ‘Drag & Drop Ad’ – specifically developed for this campaign and strategically adapted for the needs of our client and the new product features. Fresh fruits & herbs, wine and a bottle […]



McDonald’s EURO2016 Spotlight-Targeting
Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]