‘Mix it Mobile’ was our mission in developing a new ad format for the current campaign ‘Römerquelle Emotion Mixerl’. We call our final output ‘Drag & Drop Ad’ – specifically developed for this campaign and strategically adapted for the needs of our client and the new product features. Fresh fruits & herbs, wine and a bottle […]

Targeting and reaching your audience in the right local context? No problem! Our new EURO2016 mobile campaign for McDonald’s was targeted at “soccer fans” in different relevant spotlights, such as sports bars and public viewings in Austria, reaching them later on at different locations again independent of time and place. Hyper local-geo-targeting combined with targeting on interests is the […]